VIDEO:: Duchess Kate Champions Mental Health in New PSA

Feb 8, 2016, 4:53 PM

Duchess Kate is on a mission.

The Duchess of Cambridge, 34, is speaking out in a new public service announcement (PSA) to raise awareness for Children’s Mental Health week for her mental health charity, Place2Be.

The Duchess recorded a special video message to coincide with Children’s Mental Health week, which kicked off today in the U.K.

Kate’s message this year is focusing on the importance of building children’s resilience and their ability to cope with life’s stressful situations.

“For some children, learning to cope with life’s challenges can be a struggle,” the Duchess says in the PSA. “By ensuring every child is given the emotional support they need, we are giving them a firm foundation for the happy healthy future they deserve.”

The Duchess goes on to highlight the importance of addressing mental health problems early in life and the vital role schools play in providing a safe environment for kids in need.

Kate is juggling motherhood with an energetic Prince George and Princess Charlotte but remains committed to using her profile to benefit those without a voice.

“Both William and I sincerely believe that early action can prevent problems in childhood from turning into larger ones later in life,” the Duchess says in the PSA.